Direct Margin – Each month you receive the recurring revenue that you decide to bill your customers for the backup service.

Reduce Churn - Don't forget how important it is to provide multiple services to your customers. They say that for each separate product or service you provide a customer, your chance of them ever leaving is cut in half.

Great Lead Source - Easy way to attract new customers. Offering Free Trials and small storage amounts can be an excellent lead source for your other higher margin products and services. And is an easy way to break the ice with new prospects. Rather than engaging directly in your high dollar sale, offer them a useful easy to use service. Even if it is for their personal use.

Rekindle old customers - This can be a great new reason to contact old customers. New Consulting Opportunities - Depending on the level of commitment create new revenue streams with add on services like monthly archiving, remote monitoring and disaster recovery planning. You can also build new solutions around new markets generated by recent laws: HIPAA, Sarbanes-Oxley ACT, etc…..

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